Unifying online and offline retail through e-commerce and ERP integration.
An established Australian specialty retailer ran Shopify and a MYOB-based ERP as two disconnected systems. SMVtech built the bi-directional layer that made them one.
Measurable outcomes after integration
Hours/day saved on manual order entry
Overselling incidents, down from ~15/month
Customer NPS points over 6 months
Peak order volume sustained without failure
From disconnected systems to a unified retail platform.
How SMVtech connected Shopify and MYOB into one reliable environment.
The Challenge
Physical stores and a growing Shopify presence ran on two entirely disconnected systems — Shopify and a MYOB-based ERP. Manual double-entry, inventory sync failures, and pricing discrepancies were driving customer dissatisfaction and operational strain.
The Approach
SMVtech designed and built a bi-directional integration layer between Shopify and MYOB, creating a unified environment for inventory, orders, pricing, and customer records.
Real-time inventory sync
Inventory synchronised across both platforms in real time, with automated order flow from Shopify directly into MYOB.
Centralised pricing & records
Pricing changes propagate automatically and customer records are unified across online and in-store.
Resilient & load-tested
Error handling, alerting, and self-healing retry logic, validated by load testing for peak sale events.
The Outcome
Manual order entry eliminated, overselling reduced to zero, NPS up 18 points, and peak events sustained at 400% of normal volume — a scalable foundation to grow the retail business on.
Ready to unify your retail systems?
SMVtech didn't just fix the integration — we gave this retailer a scalable foundation to grow on. Let's do the same for you.